eyr – sehyr ahmad | boston based designer illustrator twitterbirdinstagramtumblrlinkedinemail
home
about

portfolio


  art week guide
  art dubai
  via dubai
  dxb design week
  irhal
  holy crap
  naajya's bach.
  hidden req.
  mbta redesign
  gvcall
  ornamentation
  the red book
  e.i.s.
  currency design
  ugly makeup
  imajya wedding
  reno auto
  pure beauty co.
  type book
  au courant
  arch. video
  make the switch
  dotcomarabia

art
shop
contact


Holy Crap





read more below
order a copy
main

2

2

2

2

2

2

2

2

2

2

2

The idea that the audience can consider work to be valuable based on how much time it looks like the designer spent on it, is something that I am experimenting with. I wanted to influence the audience’s perception of value by using ornamentation as my design methodology.

I created what appears at first glance to be a book of sacred text. The highly detailed, hand-drawn border illustrations on the inner pages, paired with the elaborately adorned covers, are reminiscent of illuminated manuscripts, or ancient Islamic Qurans. However, instead of containing religious texts, this “manuscript” contains information that the current generation may consider sacred, but which in actuality is kind of ridiculous; “How to take the perfect selfie”, “How to improve your SnapChat game” and “Buzzfeed quizzes you need to take before you die” are some examples of the content that I have included in the manuscript.

I thought the content would be fitting, because I wanted to highlight the importance that my generation gives to social media and the like. “Getting more likes on Instagram” and “Being YouTube famous” are things people actually do care about today; it’s almost as though it is an actual religion.

What I wished to demonstrate was that the intrinsic value of intricate work is automatically applied to the content; i.e. if something appears to have been laboured over, it must contain valuable information. The ability that the designer has to influence this perception is something I enjoy experimenting with.